Entrepreneurship without a laptop​

April Jorgensen and other people in the Koki region of Senegal

In the Western world, we have a very distinct ideology of what a modern businesswoman should be. If you conjure up in your mind a typical businesswoman, she would hold a commerce degree or MBA, have the latest IT device and sport an awesome power suit and pair of heels. Well…so I thought.

In 2015, I completed a Leadership and Immersion Program in Uganda with The Hunger Project Australia. The aim of the trip was to learn leadership skills from the most unlikely leaders in the world – women in poverty stricken rural East Africa. I must admit, in my naivety I wondered what leadership and business skills could I possibly learn from subsistence farmers in a developing country, but as it turns out, I leant my greatest leadership lessons from these women. 

Since my trip to Uganda I’ve also spent time in many rural communities in Malawi and Senegal. My purpose of spending time with these communities is to learn more about the work of The Hunger Project and to capture the stories of the most inspirational businesswomen I’ve ever met. 

So what’s so special about these businesswomen and how does their leadership differ to ours? Like in Australia, many businesswomen have to fight their way through a patriarchal system, though in Africa, the patriarchal system is at an extreme. An African woman is expected to do all domestic and child-rearing duties and she is also expected to earn an income to support the family. In a rural setting, this generally involves hard physical labour cultivating the land to grow food, however she is systematically denied the knowledge and economic support to grow enough food due to the exclusion of women in key decision making processes in all levels in society. 

Take a moment to imagine yourself working in the field whilst six months pregnant and with a toddler in tow. Seriously, how much work are you going to achieve that day? Although these women are incredibly strong and able to endure these hardships, they want change. Understandably they want a better future for their daughters and their communities.  

Thanks to The Hunger Project’s initiatives, this change is happening and the women are thriving! When provided with an opportunity for literacy, numeracy and basic business training to take out a microfinance loan, women become highly enterprising. This allows them to become leaders in their community, which in turn totally reshapes the community in terms of reducing poverty and increasing education and health status.   

To witness this change occurring is a privilege that’s hard to describe. I hate to use the cliché “life-changing experience”, but that’s exactly what it is. Meeting these women leaders and hearing their stories of how they’ve lifted themselves from abject poverty to being in the position to able to send their children to college is on par with a motivational speech from Richard Branson. 

Ndeye Loum is an example of a businesswoman I had the privilege of meeting in July this year. She lives in a small settlement in the Koki region of Senegal, Africa. There is no electricity in her village and most homes are mud brick with a straw or tin roof – very much an authentic rural African village. Ndeye is a tall, strikingly beautiful woman, but what strikes you more is the dressmaking business she’s created from a microfinance loan offered through The Hunger Project’s Koki Epicentre. Her business is profitable and she’s been able to employ her three brothers and others from her village. She has changed the trajectory of her and her family’s life, but equally important, she’s changing the status of women in her community. She is a true example of a leader and the precursor of positive change for women throughout rural Africa.

Ndeye’s dressmaking business made me think about charitable giving. Well-meaning charities in Australia and other parts of the Western world often send huge amounts of second hand clothing and shoes to African nations. In doing so, they unintentionally destroy local manufacturing and trade such as Ndeye’s dressmaking business. The Hunger Project has taught me that charitable giving must be strategic and sustainable, not simply piecemeal. 

So how have these businesswomen changed my business you might ask? Spending time in a community so utterly different to your own community helps me think laterally, globally and innovatively. I’ve been able to effectively incorporate philanthropy in my business in a strategic manner. I’m able to use examples of women leaders in Africa as a way to unleash my own and my team’s leadership potential. My team report feeling more connected, inspired and emotionally aware when part of a positive global cause. 

On a personal level, I’ve been able to re-evaluate what I spend my money on, how I respond to perceived obstacles and the importance of being a global citizen. My goal for the future is to create a fundraising program where Australian businesses can invest in businesswomen throughout rural Africa, thereby receiving reciprocal benefits from strategic corporate philanthropy.

If anyone has a true desire to learn leadership from a different angle by entrepreneurs who don’t own a laptop, a Leadership and Immersion Trip with The Hunger Project Australia will get you there. I promise it will take you on a life-changing (and business-changing) journey – if you want it to. 

April Jorgensen is the Director of Niche Education Group, a Registered Training Organisation based in Perth. She sits on the WA Development Board for The Hunger Project Australia and is also Head of the WA Investor Consortium for the Sanar Epicentre. April is the 2009 WA Winner for the Telstra Business Women’s Awards (Innovation Category) and the 2016 WA Finalist for the Telstra Business Women’s Awards (Entrepreneur Category).

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